Social media toolkit

(Did you hear? The Port of Portland is on Instagram too! Click here to follow.)

A note about wording
We’re all familiar with the acronyms and technical terms that are often used to discuss this project. When you’re sharing on social, remember that your friends, family, and clients may not know what "TCORE" or "PDX Next" mean – so talk about the project like you’re talking to a friend.

• We're moving away from the term “PDX Next” and talking about “the new PDX” instead.
• Instead of “TCORE” or other internal names, let’s use phrases like “the new designs for PDX.”
• Don’t shy away from sharing details and descriptions! Those can help others understand more about your role on the project or the stories behind the photos or videos you share.
• Don’t forget to let people know they can check out the new PDX pre-security shops and restaurants – no boarding pass required.

Need some inspo?
Here are a few examples of what some of our project partners and superfans are sharing on social:

Posting an Instagram Story? Use our stickers!
Want to add a little PDX Next flair to your story? Add our illustrations by searching for “PDX airport” in Instagram Stories or Giphy.

Catch up on the news
See what we're sharing and check out how we’re telling the story about the most local airport ever at our Instagram or our What's New page.